BASF: Transforming Sales Planning & Forecasting with Board
Customer Case Study
Sales leaders are facing another unpredictable year ahead. As they grapple with the challenges of the post-pandemic world, they must build bigger and better pipeline, close deals at an ever-quicker rate from increasingly demanding prospects.
BASF Agricultural Solutions, an operating division in one of the largest chemical companies in the world, has been embarking on a transformation of their sales volume planning & forecasting, aided by expert consultants celver, to enable sales teams to meet challenges better and be able to spend more time generating revenue for the business.
Watch our on-demand webinar with BASF and celver to find out:
- How Board is transforming their sales planning & forecasting
- The impact technology has had on the BASF sales team
- How BASF are planning to meet the challenges of 2022
- Why BASF chose Board to support their transformation
Stefan Storchmaier, Product Owner Sales Cloud Salesforce@AP, Global Commercial Excellence - Agricultural Solutions
Globally responsible for all sales-driven processes and their implementation in the commercial excellence environment with the help of digital platforms like Salesforce and Board.
Stephan Ultsch, Regional Project Lead Salesforce@AP, Regional Commercial Excellence - Agricultural Solutions EMEA
The regional counterpart to the global product owners, driving a harmonized approach for all sales-driven processes for the region EMEA while representing regional specific requirements from individual countries or markets.
Tim Laukat, Senior Consultant, celver
With the technical and local requirements, challenges, and goals closely in mind, Tim supports clients as a Senior Consultant at celver in implementing and optimizing their results and forecasts with customized Board solutions.