Oberto Snacks Case Study
Food & beverage company chooses Board for data visualization, consolidation, and forecasting
Oberto Snacks started as a Seattle, Washington family owned business over 100 years ago in 1918. Today, it employs 500+ people and has three distinct brands specializing in meat snacks: Oberto, Pacific Gold, and Cattleman’s Cut. In May 2018, Oberto Snacks was acquired by Premium Brand Holdings.
The Finance team at Oberto Snacks supports Sales & Marketing with assessing new item profitability data, as well as forecasting product volume across all of its SKUs. These day to day processes were managed exclusively in Excel spreadsheets. Without a consolidated view of the data, the organization struggled to present a clear picture of performance and forecasts. Additionally, the lack of consistency and data automation frequently led to human error.
In addition to improving data procedures and reducing errors, Oberto Snacks also wanted to implement time-saving strategies. “Being able to reduce the time spent on non-value-added work was big for us,” says Kyle Silva, Finance Manager, Oberto Snacks. The forecasting process, when managed in Excel, was extremely manual and took about 6 hours to complete on a weekly basis, amounting to more than 20 hours per month spent just on keeping the forecasting model maintained. Additionally, the long-term financial planning process, in which they fully forecasted as far out as 10 years, could take a few months to complete.
After evaluating several competitor vendors, all of which resembled Excel and were limited in terms of functionality, Oberto Snacks decided that nothing came close to what they saw and valued in Board. Oberto Snacks was excited to choose Board’s automated budgeting and reporting solution to improve data visualization, consolidation and forecasting.
In addition to eliminating 20 hours per month of non-value added work, Oberto Snacks has seen tremendous results across multiple business areas that goes beyond the initial scope of what they originally envisioned with Board. As they started to use Board for budgeting and financial statements, they observed Board’s expansive capabilities and considered whether Board could do something they would have otherwise consulted another tool for. They were able use Board for a variety of projects, including a payroll management tool, marketing expense tracking, standard operating procedure (SOP) logs, and new item setup forums with approval workflows.
“Board has really helped us to look at our data in many ways that we hadn’t before. Excel is very high level. With Board, we’re able to provide answers to the executives quicker and help them make decisions more dynamically.” – Kyle Silva