

We chose Board for the flexibility of the solution and the speed of its implementation. Today, the tool is used daily by the Sales and Marketing teams and the Finance team has increased efficiency because the data is harmonized.
Julien Loire
Strategic Revenue Manager
Jacobs Douwe Egberts is a global agribusiness group specializing in coffee and tea. Founded in 1753, JDE develops and markets a range of coffees in over 80 countries, generates annual sales of more than €5 billion, and employs more than 12,000 people. The Group has a No.1 or No.2 market position in 18 countries in Europe, South America, and Australia.
In France, JDE is the leader of the category with its brands Senseo, L'Or, OR EspressO, Grandma, Jacques Vabre, Maxwell, and Tassimo.
Its main activity in France is the sale of coffee to retail customers (GMS food), but JDE is also involved in selling to the professional market (such as gas stations and hospitals).
The project at JDE covers commercial steering and financial management in a single tool.
Commercial Steering
Board is used by the Key Account team to manage the annual negotiations. It allows them to:
Board also supports the S&OP process (monthly review of the plan) and the discussions that take place each week:
Financial Control
Board allows:
Board was chosen in addition to SAP for the first commercial module, which was delivered in three months, and for the secondary finance requirements.
The implementation of the Board solution was as follows:
In terms of resources, the Board solution is utilized by the following users:
Following the relatively rapid implementation of Board (in just three months), JDE now benefits from a single database to manage all customer investments, saving time and enabling the removal of multiple tracking Excel files.
The tool enables an immediate translation of volume movements into value, while alerting management and enhanced analysis provide full transparency of the situation.
Access to key information by customers has been simplified, Key Account teams have more autonomy to manage their P&L, and all teams appreciate the customizable nature of Board's screens which enable them to see the financial impact of all their decisions.
Finally, the unified nature of Board, combined with the control processes put in place, guarantees the accuracy and alignment of operational and financial information between the finance and sales teams.