Analyst Report

Dresner Advisory - Sales Planning Marktstudie 2019

Die Dresner Advisory Sales Planning Marktstudie bietet Anwendern von Vertriebsplanungslösungen oder Business Intelligence-Technologien und -Services eine Fülle an Informationen und Analysen. Leser können die Dresner Advisory Wisdom of Crowds® Sales Planning Marktstudie 2019 als eine objektive Quelle der Branchenforschung nutzen, um zu verstehen, wie Gleichgesinnte verschiedene Aspekte der Vertriebsplanung bewerten und basierend darauf in die Vertriebsplanung und verwandte Technologien investieren.

In dieser zweiten Sales Planning Umfrage von Dresner bewertet die Advisory Community die Nutzung, Einführung, Kosten und den Gesamterfolg von Vertriebsplanungs-Tools. In der Auswertung werden Faktoren wie Unternehmensgröße, Standort und anderen Attribute berücksichtigt.

In diesem Jahr liegt der Schwerpunkt der Befragung auf vier Hauptaspekten der Vertriebsplanung:

 

  • Funktionen wie Prognose, Kundensegmentierung, Gebiets- und Kontingentplanung
  • Integration mit gängigen Produktivitätswerkzeugen und mit Enterprise oder Corporate Performance Management-Systemen (EPM/CPM)
  • Technologien, insbesondere in Bezug auf Dashboards, Workflows und strategische Technologien wie Big Data, Cloud und Visualisierung
  • Vergleich der Vertriebsplanung mit anderen Planungsprozessen im Unternehmen in Bezug auf Effizienz und aussagekräftige Ergebnisse
     

Laden Sie die Studie von Dresner herunter und erfahren Sie, warum die Board Entscheidungsfindungsplattform als Nummer eins unter den Vertriebsplanungslösungen auf dem Markt bewertet wurde.

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