Case Study

KFC UK - Case Study

The restaurant chain takes weeks off its planning process with Board

 

The Company

Back in 1930, the success story of the US Group began with a simple petrol station in Kentucky. Today, KFC is part of Yum! Brands, the world's largest food service group, serving from over 20,000 restaurants in approximately 125 countries. The first foreign branch of KFC opened in Preston in the United Kingdom in 1965 and was the first American fast food restaurant chain in the country.

 

Business Challenges

Good planning is crucial to the company's success, especially in the fast food business, as the reaction speed and the ability to adapt quickly to changing consumer trends is essential. As KFC grew, so did the planning requirements, and the initial Excel-based planning system consequently needed to be updated. This was because KFC's restaurant planning required the planning of sales, resources, and many different variables such as electricity, uniforms, and security. Data drawn from different sources and the manual preparation of that data in Excel files made the planning at KFC a very time-consuming and potentially error-prone business. In particular, subsequent changes and planning scenarios were an extremely cumbersome and labor-intensive process due to the many variables that had to be adjusted in Excel following even a minor change in the targets.

In order to address the shortcomings of the current planning process, KFC decided to implement a tool for integrated restaurant planning. The business developed a concept for the modeling and implementation of corporate performance management to optimize the planning processes.

After a thorough software evaluation, it became clear that Board was the best fit for KFC's planning requirements, especially because of its ease-of-use and fast processing and evaluation time of the data. A central data source (single point of truth), as well as integrated calculations of the main drivers and KPIs, was to be created in Board in order to automate the planning process as much as possible. The ability to easily and quickly make changes to key assumptions and drivers, which used to take days to implement across all the Excel sheets, was also a key target of the project.

In order to unify and improve the process of the software implementation, and to react faster to problems and/or errors, Board partner bdg proposed an agile project approach.

 

The Project

What used to be a complex, intertwined plethora of Excel sheets that were more or less connected to each other was, one by one, transferred into one integrated planning solution in Board. Starting from planning sales, all the corresponding variables and drivers, from labor requirements down to uniforms, were integrated in an automatic process that calculated the numbers based on a coherent logic, while still allowing the planning team to make changes at any point, if required. 

Within a short time, bdg set up an integrated restaurant sector planning solution which was ideally suited to KFC's business requirements. In addition to support and maintenance, the Board partner provides support for customizing and extending the solution. Thanks to the effective user and administrator training, the KFC team can now independently control its planning solution and optimize processes.

 

Business Benefits

The duration of the planning cycles was shortened substantially with Board, while at the same time improving quality and enabling easier auditing - all information is now consistent and runs together in a single data pool. Duplication in processes was significantly reduced by implementing a central, integrated planning logic across all planning modules. This way, changes in key assumptions, e.g. an uplift in sales overall, can now be calculated through all drivers in no time - a process that happens frequently during planning and which used to take days. Also, this gain in time, quality, and level of detail has made it possible to experiment with strategic simulations whilst maintaining the depth of detail.

 

About BDG

Board partner Better Decisions Group (bdg) is an international business consultancy for Corporate Performance Management and Business Intelligence solutions. With over 13 years of experience in the field, bdg works closely with a variety of organizations on the improvement of decision-making, from system conceptualization to post go-live support.