Is AI really driving business value?

So from my perspective, what really matters with AI, I think really is ultimately

going to be the business outcome and can we measure it?

The technology itself is obviously very powerful, but ultimately I'm trying to

understand does it help us make better decisions?

Does it help us grow revenue, reduce costs, improve productivity, and can we really

see it on a sustainable, scalable way?

It's great to work on them as projects.

It's great that the tools are obviously very powerful, but again, can we really see

the ROI and can we do it on a scalable basis?

Yeah. So it's a great question on how do we evaluate ROI because I think there's a

few dimensions here. One is obviously the cost part of it.

But let's put the cost part of it aside for a minute and we can certainly come back

to that. I think there's a few dimensions.

I think about growth, I think about productivity, and I think about business

impact. So for growth, again, can we use it to

improve sales productivity? Can we use it to really go grow top line?

We've taken a stance within Bror that we want to prioritize growth initiatives over

cost-cutting initiatives. That doesn't mean that we may not find some efficiency,

but we're really trying to use it in a way that hopefully accelerates growth.

And again, as evaluating that, we need to understand are we seeing, as I mentioned

before, are we seeing this in a scalable way?

Does it allow the teams to really go spend more time on decision-making

instead of just data preparation?

And then ultimately how do we factor that into the business?

Maybe it gives us some information that is useful,

but I could've done it in another way and it's not cost-effective to use AI

in this capacity. So I think the ROI part is it's not just the cost, but it's

really evaluating how does it factor into decision-making?

Can it be something that's sustainable long term?

And ultimately does it improve our business?