Analyst Report

Dresner Advisory - Sales Planning Market Study 2019

This Dresner Advisory Sales Planning Market Study provides a wealth of information and analysis to consumers of sales planning or broader business intelligence technology and services. As an objective source of industry research, readers use the Dresner Advisory 2019 Wisdom of Crowds® Sales Planning Market Study to understand how their peers weigh the importance of different aspects of sales planning, and then leverage and invest in sales planning and related technologies.

In this second Sales Planning Survey edition, the Dresner Advisory Community scores sales planning use, adoption, budgets, and overall success then analyzes these aspects by organization size, geography, and other attributes. This year, the community of respondents scores the importance of four main areas of sales planning:

  • Features such as forecasting, customer segmentation, territory, and quota planning
  • Integrations with popular productivity tools and, importantly, with other critical corporate systems such as Enterprise or Corporate Performance Management (EPM/CPM)
  • Technologies, especially with regard to dashboards, workflows, and strategic technologies such as big data, cloud, and visualization
  • Comparison with other stakeholders in the organization

Download the Dresner research and discover why the Board decision-making platform has been evaluated the #1 Sales Planning solution in the market.