Why this story is relevant
With the introduction of Board, BOMAG optimized its complex global sales and operations planning while reducing inventory levels and capital commitment. Now, everyone involved worldwide has access to the same reliable data. This enables them to make data-driven decisions and manage the company in a targeted and proactive manner.
BOMAG is a global construction machinery manufacturer and technology partner for the road building and earthmoving industries, headquartered in Boppard, Germany. In addition to its focus on earth and asphalt rollers, planers, pavers and walk-behind compaction technology, the company offers a complete portfolio of stabilizers or recyclers and machines for refuse compaction. The company’s machines and digitisation solutions facilitate the efficient and responsible expansion of road and transport infrastructures.
BOMAG now employs over 2,500 people and is represented in around 150 countries with a global sales and service network and eleven independent foreign subsidiaries. The company has been part of the French FAYAT Group since 2004.
Martin Kranz
By combining sales forecasts, capacity planning, and material availability, we can now make planning decisions on a sound basis. We have virtually eliminated overproduction and reduced inventory levels by around 50%. At the same time, we have significantly increased our responsiveness.
BOMAG, a global leader in road construction machinery, needed to optimize complex global planning while reducing capital tied up in excess inventory. Partnering with Board and celver, the company implemented an integrated S&OP process in just six months—connecting forecasts, capacity, and material requirements into one unified system.
The result:
- End-to-end supply chain transparency
- 50% lower inventory
- Faster responsiveness to demand
- Reduced capital lock-up
The challenge: Needs-based planning in a global network
Operating across 150 countries with five plants, 11 subsidiaries, and more than 250 machine types, BOMAG faced mounting complexity in aligning demand and production.
- Overproduction and excess stock tied up working capital.
- High product variety and seasonality added to volatility.
- Siloed sites limited visibility and global coordination.
BOMAG needed a planning solution that would synchronize its global network while giving leaders a clear, data-driven basis for decisions “Our existing planning processes increasingly reached their limits due to the complex structures,” recalls Martin Kranz, Head of Planning and Global Coordination at BOMAG. The result: machines were produced for which there was no immediate demand—leading to growing inventory levels and tied-up capital.
Additionally, the wide variety of over 250 machine types with countless configuration options, regional differences in demand, and seasonal fluctuations add to the complexity.
The Solution: Continuous, Collaborative, Comprehensive S&OP with Board
BOMAG selected the Board Intelligent Planning Platform to create a unified Sales & Operations Planning process—known internally as BOSS (BOMAG Operations & Sales System). With celver AG as implementation partner, the solution was live in just six months.
The new process is built on three integrated pillars:
- Sales & Demand Planning – consolidated forecasts across regions, including product launches, phase-outs, and lead times.
- Operations Planning – production aligned with capacities, supplier constraints, and resources, supported by simulation for early bottleneck detection.
- Alignment & Decision-Making – dashboards and scenario modelling provide a single, transparent view for both operational and strategic trade-offs.
Board Differentiators Applied:
- Continuous planning – real-time data and simulation models adapt quickly to change.
- Collaborative processes – role-based dashboards ensure all stakeholders work from the same truth.
- Comprehensive coverage – integration across sales, supply, and finance delivers full end-to-end visibility.
- Native SAP integration – seamless data flow from ERP into planning.
- Rapid deployment – from concept to go-live in just six months.
Board ensures end-to-end transparency
“We start at the sales level, collect forecasts from our regions, calculate the net demand from them, and derive our production program. This forms the basis for material requirements planning with our suppliers and enables short delivery times for our customers,” explains Martin Kranz.
Janek Kapahnke
The goal for BOMAG was to establish seamless planning across the global value chain—from sales and distribution to production. Using our proven Board S&OP templates and our solid SAP integration expertise, we were able to successfully implement these requirements within just six months.”
The application also offers:
- Automated SAP integration
- Dashboards for forecast validation
- Simulation models for capacity management
- Data validation tools to ensure quality
- Adjustable parameters for maximum flexibility
“The goal for BOMAG was to establish seamless planning across the global value chain—from sales and distribution to production. Using our proven Board S&OP templates and our solid SAP integration expertise, we were able to successfully implement these requirements within just six months,” says Janek Kapahnke, Business Unit Lead SCM at celver.
Martin Kranz confirms: “We now not only have greater transparency in our forecasts, but we can also simulate various production scenarios.”
The Value: Transparency, Agility, and Aligned Decisions
With Board’s unified planning platform, BOMAG delivered measurable business value:
- 50% reduction in inventory – freeing capital and eliminating overproduction.
- Agility and responsiveness – scenario planning enables faster pivots to meet demand.
- One version of the truth – consistent data across sales, operations, and supply chain.
- Smarter trade-offs – finance-aligned planning supports both short-term operations and long-term investments.
Cultural alignment – planning became a collaborative, transparent discipline across global teams. “By unifying sales forecasts, capacity, and material availability, we’ve virtually eliminated overproduction, reduced inventory by 50%, and increased responsiveness across our global network.”
Kranz particularly highlights the new level of transparency. “In the past, you could only see the forecast. Today, the information is enriched with order data across the entire value chain—from customer orders to internal procurement orders.”
BOMAG also uses comprehensive scenario and simulation functions that allow alternative planning approaches to be evaluated and their impact on capacity, delivery capability, and inventory to be identified early. This noticeably improves the quality of decisions in the S&OP process.
Employees benefit as well. “Layouts can be easily and individually customized. The look and feel is significantly better than before.” User acceptance? High! “The feedback was excellent. It really energized our project team.”
And even culturally, something has changed. “At BOMAG, we’ve grown closer again—across departments, worldwide.” What began as a technical project has become a catalyst for collaboration, transparency, and strategic clarity.
The Conclusion: End-to-End Visibility, Confident Decisions
With Board, BOMAG went beyond fixing siloed processes to create a more resilient way of planning.
- Continuous planning → forecast updates and scenario modeling improved responsiveness.
- Collaborative alignment → regions, production, and supply chain now work from one version of the truth.
- Comprehensive visibility → decisions are based on connected data from forecasts, capacity, and material availability.
BOSS is more than a system — it is the framework for making confident, data-driven supply decisions across BOMAG’s global network. “For me, it was a milestone in my professional career,” says Martin Kranz. “We succeeded in combining organizational development, process improvement, and tool support.”
And the journey isn’t over yet. Scenario analysis, KPI dashboards, strategic investment planning—BOSS is ready for the future. Or as Martin Kranz puts it: “Appetite comes with eating. And BOMAG has acquired a taste for it.”
