Press Release

Hooters of America selects Board for Financial Planning, Business Intelligence, Forecasting, Analytics, and Financial Consolidation

Thursday, 17 September 2020 - Chiasso, Switzerland and Boston, US

The decision-making platform will enable the business to transform its financial strategy

Board International, a global leader of decision-making solutions, has been selected by Hooters of America (HOA), the franchisor and operator of over 400 Hooters restaurants in 38 states and 24 countries, to enable faster planning processes, multi-country consolidation and detailed analysis.


Board, a decision-making platform which unifies Business Intelligence, Planning, and Predictive Analytics in a single interface, will help HOA drive digital transformation of all its financial processes and improve decision-making across its global footprint.


With such an impressive presence of restaurants and shops across the United States and in 24 total countries, HOA found its existing financial management processes were unable to keep up with the demands of the business. HOA was using a combination of OutlookSoft, Excel and numerous CSV data downloads for its Finance needs. The budget and forecast process, reporting and analysis and consolidation were time-consuming and not agile enough for the fast-moving restaurant industry.


“During our evaluation process, the Board team was very well organized and prepared. They were able to use our data to present how the system would specifically work for our company, they were always available to answer questions in a prompt manner and they kept the dialog open throughout the evaluation process which was very much appreciated,” said Matt Nisbet, CFO at Hooters of America. “This was a key factor in our decision-making process as we looked not only for a system to support our financial needs currently and into the future but also for a long-term partner that would continue to support and assist us.”


The team at HOA chose Board for its ability to provide a unified, flexible integrated platform from financial consolidation right through every aspect of planning and analysis to deliver improved decision-making across the HOA enterprise. Board will enable a much faster and deliberate planning process at a lower level of detail, while providing an integrated platform for store and item level analysis.


“We are thrilled that Hooters of America has selected Board to support all its financial processes. In such a rapidly moving and expanding industry, the ability to make decisions using real-time, accurate data is critical. The flexible capabilities of the Board platform will allow Hooters of America to effectively analyze and leverage financial data in an integrated and agile environment. The platform’s customized UI will promote adoption by all users and will be an empowering solution for success,” shares Jim Rich, General Manager, Americas at Board International.



Hooters of America

Hooters of America, LLC, is the franchisor and operator of more than 400 Hooters restaurants in 38 states and 24 countries. Known for its world-famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit


About Board

Board is the #1 decision-making platform. Founded in 1994, Board enables people to have a transformative impact on their business, helping them to intuitively play and create with data in a flexible, all-in-one decision-making platform. By unifying Business Intelligence, Corporate Performance Management, and Predictive Analytics, the Board platform allows companies to produce a single, accurate, and complete view of business information, gain actionable insights, and achieve full control of performance across the entire organization. Thanks to Board, global enterprises such as Coca-Cola, Ricoh, KPMG, Puma, Siemens, and ZF Group have deployed end-to end decision-making applications at a fraction of the time and cost associated with traditional solutions.