Press Release

Board and BASF collaborate to optimize sales management activities

Wednesday, 30 September 2020

BASF Agricultural Solutions builds a forecasting, planning, and price management application within the Board decision-making platform as part of a worldwide roll-out

Board, the unified decision-making platform which combines Business Intelligence, Planning, and Predictive Analytics, and BASF’s Agricultural Solutions division today announced their strategic collaboration to further enhance BASF’s commercial processes and procedures.

The agreement will enable BASF Agricultural Solutions to use the Board decision-making platform worldwide for pricing, planning, and forecasting as well as making contract negotiations more transparent, structured, and easier to plan. Board brings together relevant data and customer information from BASF’s ERP and CRM systems to create an accurate foundation for the generation of detailed simulations within Board that help BASF to evaluate various scenarios, such as different pricing options for its customers. The implementation is being carried out with professional and technical support from SDG consulting AG with a worldwide roll-out in progress.

Board offered an intelligent solution to simplify and integrate commercial processes within our Customer Relationship Management system. We are convinced that this strategic collaboration will enable us to make use of our data more effectively and efficiently and craft new and even better customer experiences,” explains Marcelo Batistela, Vice President Global Commercial Excellence at BASF Agricultural Solutions.

“We are delighted to be able to support BASF Agricultural Solutions as a strategic partner. We see many advantages for the company in the worldwide integration of sales management on a single platform: from creating a single point of truth that offers transparency on global pricing to streamlining processes and delivering significant cost saving opportunities,” says Ansgar Eickeler, General Manager DACH, BeNeLux & Eastern Europe at Board International.


About Board   

Board is the #1 decision-making platform. Founded in 1994, Board enables people to have a transformative impact on their business, helping them to intuitively play and create with data in a flexible, all-in-one decision-making platform. By unifying Business Intelligence, Corporate Performance Management, and Predictive Analytics, the Board platform allows companies to produce a single, accurate, and complete view of business information, gain actionable insights, and achieve full control of performance across the entire organization. Thanks to Board, global enterprises such as Coca-Cola, Ricoh, KPMG, Puma, Siemens, and ZF Group have deployed end-to end decision-making applications