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BASF Agricultural Solutions – Implementing a Global Sales Planning Solution

BASF Agricultural Solutions, a division of one of the world’s largest chemical companies, sought to expand its customer base by delivering tailored contracts while improving internal processes. With Board, the Enterprise Planning Platform, and the expertise of implementation partner celver AG, BASF Agricultural Solutions implemented a global pricing management tool to standardize processes, increase transparency, and streamline approvals.

The tool enables sales teams worldwide to see the impact of pricing decisions in real time, balancing global consistency with local market adaptability. BASF Agricultural Solutions now benefits from faster planning, integrated data, and the flexibility to meet unique regional needs.