Nucleus Research CPM Value Matrix 2018
In the past few years, cloud CPM solutions were seen as either replacements for Excel or for legacy on-premise products. But as the first generation of cloud products approaches its 20th birthday, customers are finding that the marketplace is more crowded, and the competitiveness of cloud vendors is greater as functionality expands to cover more diverse use cases.
Nucleus Research has evaluated vendors on key drivers of value such as:
- analysis of end user experiences
and placed them into four categories: Leaders, Experts, Facilitators, and Core Providers.
Nucleus has broadened the range of criteria used to evaluate CPM vendors for this Value Matrix in accordance with what the most pressing customer use cases are and how customers are using their CPM products.