Analyst report: Dresner Advisory

Dresner Advisory - Sales Performance Management市場調査2020

BoardはSPM(販売実績管理)ベンダーのトップランクに位置づけ

セールスパフォーマンスマネジメント(SPM:販売実績管理)ソリューションは、営業部門のみならず、事業部、マーケティング、カスタマーサービス、および財務・経理部門と連携し、成長機会を捉え育成する、企業に競争力をもたらす核となるコンポーネントです。 SPMは、販売計画と実績の可視化および分析を組み合わせ、組織の計画策定、結果の分析、収益状況や地域など全体的な把握に基づいて社員のパフォーマンスを管理できるようにします。

2020 Wisdom of Crowds® Sales Performance Management Market Studyは、SPM市場の状態に関する豊富な情報が含まれています。また、ベンダーの機能の詳細な調査結果や、実際のユーザーフィードバックに基づきランク付けしており、アップグレードまたは自社の取り組みのベンチマークを検討している企業に役立つ洞察を提供します。

 

レポート全文で以下の点にお役立てください(英語):

  • セールスパフォーマンス管理ソリューションが提供する機能と全社的なメリットをよりよく理解する
  • 販売実績の可視化と販売計画の連携がもたらすメリットの再認識
  • さまざまなSPM製品を評価し、Boardがトップに位置付けられた理由を理解する
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Boardについての詳細のお問合せは
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