Video
Setting Promotions within Integrated Business Planning (IBP)
By forecasting accurately and planning with data-driven insights, demand planners offer sales and marketing teams better information and leverage to target sales that match the demand curve. Ensuring our Marketing Promotions are accurately reflected in our demand plan is of utmost importance in today's environment. In this short video, we look at how our marketing promotions are scheduled and feed into our demand plan within the agreed schedule.
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