The product is key for CPG companies to reach all business targets and defend vital market share. Innovation must be then carefully planned in order to respect timing and objectives and considered as a “project” with milestones and collaboration between teams.
Promotions management is the foundation of demand planning. The planning tools must be able to provide actionable insights on the past results of the sales actions and to forecast the possible uplifts of future campaigns. Watch episode 2 to find out more!