Press Release

Thrasio selects Board for Demand Planning, Forecasting, and Reporting

Monday, 31 August 2020 - Chiasso, Switzerland and Boston, US

The decision-making platform will enable Thrasio to drive its growth plans through increased efficiency and greater visibility of key processes

Board, the #1 Decision-Making Platform from Board International, has been selected by Thrasio, the largest acquirer of Amazon third-party private label businesses and one of the top 25 Amazon sellers, to support long-range planning and forecasting, segment reporting by region, and increase the efficiency of forecasting processes.

In just under two years since its founding, Thrasio has become one of the fastest-growing acquirers of Amazon third-party private label brands. This rapid growth has created the need for an application that will aid in long-range demand planning, forecasting, and reporting. Specifically, the business wants to generate segmented reports to break down its local and international business and to segment business units in the U.S. Historically, Thrasio’s processes required time-consuming manual input from financial analysts to collect, analyze, and distribute data from various systems.

As a unified decision-making platform which combines Business Intelligence, Planning, and Predictive Analytics, Board will enable Thrasio to create a single point of truth for analysis, planning, and forecasting, supporting the company’s growth plans and enhancing team performance.

"In the last two years, we’ve acquired more than 60 Amazon FBA businesses into our portfolio, and we project continued acceleration of growth in the coming year. We’ve been in search of a solution that is fast, flexible, and scalable at the ‘Thrasio’ rate,” says Aditya Rathod, VP of Financial Planning & Analysis at Thrasio. “Features like predictive analytics will be hugely beneficial as we harness the data we’ve amassed in order to identify future growth expectations." 

The Thrasio team selected Board because of its unified approach, which will provide the company with a flexible solution that will easily adapt to changing business requirements as the organization continues to grow. Board will save time for multiple teams within the company, enable users to make better decisions with greater data integrity, and drive collaboration through its inbuilt communication capabilities. Thrasio also plans to use Board Enterprise Analytics Modelling (BEAM) for Predictive Analytics.

“We couldn’t be more excited that Thrasio has chosen Board to optimize its growth planning and forecasting processes. Thrasio has been growing at an unprecedented rate, recently reaching unicorn status faster than any company in the US. As this rapid growth continues, the amount of data and complexity of processes will expand as well. The scalability and breadth of the Board platform will allow Thrasio to effectively manage this growth and continue to leverage data for enhanced decision making,” comments Jim Rich, General Manager, Americas at Board International.


About Thrasio

Thrasio is the world's largest acquirer of Amazon third-party private label businesses, having integrated nearly 60 businesses into their industry-leading operating platform since 2018. The Fulfilled by Amazon (FBA) ecosystem acts as a unique launchpad for brand success, but as small sellers' niche brands evolve into multimillion-dollar businesses, they become complex and capital constrained, prompting many sellers to seek a successful exit. Thrasio purchases these category-leading brands for a typical purchase price of $1+ million, giving small business owners their hard-won payout. Thrasio then onboards, optimizes, and operates this suite of brands, expanding their reach through marketing, product development, and supply chain management, leading to substantial financial and operating growth. Thrasio products are trusted items that consumers have turned to for their lockdown needs, including URBNfit exercise gear, the leader in Anti Fatigue Floor MatsCrafts 4 All art supplies and the fastest growing Pet Deodorizer on Amazon.


About Board

Board is the #1 decision-making platform. Founded in 1994, Board enables people to have a transformative impact on their business, helping them to intuitively play and create with data in a flexible, all-in-one decision-making platform. By unifying Business Intelligence, Corporate Performance Management, and Predictive Analytics, the Board platform allows companies to produce a single, accurate, and complete view of business information, gain actionable insights, and achieve full control of performance across the entire organization. Thanks to Board, global enterprises such as Coca-Cola, Ricoh, KPMG, Puma, Siemens, and ZF Group have deployed end-to end decision-making applications at a fraction of the time and cost associated with traditional solutions.