Live webinar

BASF: Transforming Sales Planning & Forecasting with Board - APAC

Customer Case Study

Sales leaders are facing another unpredictable year ahead. As they grapple with the challenges of the post-pandemic world, they must build bigger and better pipeline, close deals at an ever-quicker rate from increasingly demanding prospects.

BASF Agricultural Solutions, an operating division in one of the largest chemical companies in the world, has been embarking on a transformation of their sales volume planning & forecasting to enable sales teams to meet challenges better and be able to spend more time generating revenue for the business.

Join our webinar with BASF to find out:

  • How Board is transforming their sales planning & forecasting
  • The impact technology has had on the BASF sales team
  • How BASF are planning to meet the challenges of 2022
  • Why BASF chose Board to support their transformation 

This webinar will take place at 10.00am SGT / 1.00pm AEDT



  • Stefan Storchmaier, Product Owner Sales Cloud Salesforce@AP, Global Commercial Excellence - Agricultural Solutions

    Globally responsible for all sales-driven processes and their implementation in the commercial excellence environment with the help of digital platforms like Salesforce and Board.

  • Stephan Ultsch, Regional Project Lead Salesforce@AP, Regional Commercial Excellence - Agricultural Solutions EMEA

    The regional counterpart to the global product owners, driving a harmonized approach for all sales-driven processes for the region EMEA while representing regional specific requirements from individual countries or markets.