Live webinar

BASF: Transforming Sales Planning & Forecasting with Board

Customer Case Study

Sales leaders are facing another unpredictable year ahead. As they grapple with the challenges of the post-pandemic world, they must build bigger and better pipeline, close deals at an ever-quicker rate from increasingly demanding prospects.

BASF Agricultural Solutions, an operating division in one of the largest chemical companies in the world, has been embarking on a transformation of their sales volume planning & forecasting, aided by expert consultants celver, to enable sales teams to meet challenges better and be able to spend more time generating revenue for the business.

Join our webinar with BASF and celver to find out:

  • How Board is transforming their sales planning & forecasting
  • The impact technology has had on the BASF sales team
  • How BASF are planning to meet the challenges of 2022
  • Why BASF chose Board to support their transformation 



  • celver

    For over 20 years, celver has been implementing ambitious board solutions for customers from a wide range of industries. With the largest team of board consultants in the DACH region, we support our customers from technical consulting to process definition, complete integration of board into the system infrastructure to training, roll-out and change management. Numerous successful customer projects, such as at Aurubis, BASF, Euronics, Hapag Lloyd, Linde, Olympus, Puma, Siemens, Villeroy & Boch and VTG speak for themselves.


  • Stefan Storchmaier, Product Owner Sales Cloud Salesforce@AP, Global Commercial Excellence - Agricultural Solutions

    Globally responsible for all sales-driven processes and their implementation in the commercial excellence environment with the help of digital platforms like Salesforce and Board.

  • Stephan Ultsch, Regional Project Lead Salesforce@AP, Regional Commercial Excellence - Agricultural Solutions EMEA

    The regional counterpart to the global product owners, driving a harmonized approach for all sales-driven processes for the region EMEA while representing regional specific requirements from individual countries or markets.

  • Tim Laukat, Senior Consultant, celver

    With the technical and local requirements, challenges, and goals closely in mind, Tim supports clients as a Senior Consultant at celver in implementing and optimizing their results and forecasts with customized Board solutions.