Analyst Report

Dresner Advisory - Sales Planning: An Increasingly Critical Tool for Business Success

Research insights from the Sales Planning Market Study

As executive management teams increasingly recognize the value of sales planning they are searching for ways to ensure its success.

Dresner's annual Wisdom of Crowds Sales Planning Market Study is an in-depth research piece exploring the usage and perception of sales planning in organizations, offering useful insights for business leaders. This Research Insight report provides a focused view of the findings of the 2019 study.

Download the document to discover: 

  • The percentage of organizations using or evaluating sales planning software
  • The most important sales planning software features identified by survey respondents
  • Key aspects for organizations to consider when implementing a sales planning software solution
  • The correlation between BI success and Sales Planning success