Grupo Damm - Case Study
Defining Control Management Processes at Damm
Damm is Barcelona-based brewery which produces, distributes and sells beer, various juices, and water worldwide. With a yearly turnover of €1.1billion, Damm is the market leader in the north-east of Spain.
After going through a large SAP implementation, Damm started to rethink its IT strategy. The business was looking to optimize its control management processes, so contracted solutions specialist Vincle / MI Consulting to define and design the company's new processes and re-organize the information flow. The project had to deliver the following results:
- Definition of Business Process Management with a top-down approach
- Definition of the main corporate reporting for the steering committee
- Definition of the budgeting processes by business and by channel, from the business plan defined by the General Manager to the detailed budgeting process
- Validation of the software selection in order to implement the conceptual business model
The most important goal of the project was the definition of the control management processes, with three different work-streams:
- Strategic Map definition
- KPIs and reporting to control and manage the business
- Budgeting and plan definition
The decision was made to implement BOARD, the unified decision-making platform, to deliver the centralization required to effectively gain control of each process. Its toolkit approach, enabling the drag-and-drop creation of business applications for reporting, planning, and forecasting, was perfectly suited to the project. With BOARD, the required scorecards, strategy maps, and initiative management workflows could quickly and easily be built using standard features, unlike other solutions which require additional bolt-ons.
The power of BOARD's processing engine allows Damm to build and manage very complex models containing large volumes of data with ease. BOARD's multi-cube structure means the business can easily link heterogeneous data sources in a model and define sophisticated process logic.
As a result, BOARD now delivers several capabilities for the business, including:
- Support for all activity-based costing methodologies, including bottom-up, consumption-driven ABC
- Unlimited scenarios, activities, cost drivers, and cost objects to build even the most complex models
- Make or Buy models
- Cost allocation at any level with multi-allocation rules
- Impact analysis (e.g. impact of a raw material cost variance on customer profitability)
- EVA, ROI, and Free Cash-flow analysis