The Need for Sales Performance Management
A Q&A with Stephen Hurrell, VP & Research Director at Ventana Research
Faced with an increasingly challenging sales environment, today's sales professionals need to be fully aligned with the rest of the sales organization as well as the wider business. But how can this be achieved, and what technology is out there to increase sales performance?
Download this Q&A to find out! In it, Stephen Hurrell, VP & Research Director at Ventana Research explains:
- What Sales Performance Management (SPM) is and why it is important
- Important planning, monitoring, and forecasting capabilities to look out for in an SPM application
- Why organizations should consider adopting a unified Revenue Management approach
- Why integration with HR and Finance is important