Consumer packaged goods (CPG) companies have always been innovative when it comes to go-to-market strategies and operations. They’ve had to be; consumer behavior and customer demands are constantly evolving, the economy is fluctuating, and technology is advancing at an unprecedented pace.
Now, as the effects of the pandemic slowly fade, CPG companies must return to innovation and growth. But before that can happen, they need to think about the areas that were most affected by the COVID crisis and take steps to make their operations even more resilient.
Download this eBook to find out:
- How to overcome several key CPG planning and analytics challenges
- Why an advanced S&OP and IBP strategy is essential to success
- How to drive a consumer-first mindset across the business