Increasing access to information and driving business performance
Michela Gazzola - Controller Manager at BASF - Customer Testimonial at Boardville 2017
It allows us to process all forecasting information, budgeting information, and stock analyses very rapidly.
00:00:00I’m Michela Gazzola, I work for BASF, a German multinational chemical company, and I deal specifically with the agricultural sector
00:00:15Why did you implement Board? We implemented Board back in 2001 because we needed to transfer all our business-related information in a faster, more flexible, and more reliable way compared with spreadsheets or email. In addition, we needed to collate a wealth of information from our sales force, which comprises of around 100 staff who are based away from our headquarters in Cesano.
00:00:58How has Board benefitted your company? I must say that Board ultimately proved to be a success. We have over 100 users currently using it and it has become the backbone of the whole division.
00:01:07Would you recommend Board to an associate at another company? I certainly recommend Board as a reporting tool, as it allows us to process all forecasting information, budgeting information, and stock analyses very rapidly and quickly, and it’s also a great tool for interfacing with all the company’s other marketing and sales divisions.