Analyst report: Ventana Research

Ventana Research - Sales Performance Management is Key to Sales Team Success

Why a best practice SPM approach is key to achieving sales targets that align with corporate objectives

It's no secret that hitting sales revenue targets is challenging. Doing so requires territories, quotas, and incentive schemes to align with company plans, a continued focus on metrics and analytics, and accurate forecasts that don't compromise on data completeness and quality.

A best practice Sales Performance Management (SPM) approach is the only way to simultaneously and effectively manage all of these activities. 

 

Download this Viewpoint from Stephen Hurrell, VP & Research Director at Ventana Research, to learn more!