

A Sales Performance Management (SPM) solution is a core component of a competitive enterprise that extends beyond the sales department, interacting with operations, marketing, customer service, and finance to identify and nurture opportunities for growth. By combining sales planning with sales BI and analytics, SPM enables organizations to develop plans, analyze results, and manage staff performance across revenue streams, territories, and more.
The 2020 Wisdom of Crowds® Sales Performance Management Market Study provides a wealth of information on the state of the SPM market. It also includes a detailed examination of vendor capabilities and ranks them according to real user feedback, providing useful insight for those looking to upgrade or benchmark their approach.
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