Analyst report: BARC

BARC - Data Culture Survey 22

How to shape the culture of a data-driven organization

Over the last seven years, there has been a significant change in data culture. The share of companies with partially or exclusively data-driven decisions has grown from 14% to 34% and continues to rise steadily. The data culture and its manifestation in day-to-day business are increasingly determining the success of a company.

Download the management summary of this BARC study and learn:

  • what the six key measures for a data-driven organization are, based on the BARC Data Culture framework
  • what return on investment a data-driven organization leads to
  • what the biggest hurdles are in implementing a data culture and how you can overcome them