Marketing
Optimizing marketing investments is no longer a function of just the marketing department.
Marketing analysis today impacts multiple departments and functional areas.
For example:
- Sales with CRM and Sales Management capabilities
- Operations with Total Quality Management and Customer Satisfaction
- IT with customer databases and data analysis
- Finance with customers, products and channels profitability
With so many ways to market and so many people involved, marketing effectiveness is a
major issue to manage in driving corporate performance.
BOARD provides everything your enterprise needs to deliver better insights
into marketing performance and to streamline marketing processes. With Board, you can
bring together all your internal and external marketing data sources, delivering
applications that answer your specific business questions in the quickest and easiest
way.
The integrated toolkit approach provides a single platform for transforming your raw
data into actionable information, delivering global access to drive performance and
collaboration across the marketing, sales, service, and finance divisions.
Marketing applications implemented with Board include:
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Analytic CRM |
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Brand performance |
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Cross-selling analysis |
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Loyalty cards management |
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Loyalty and Retention monitoring |
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Merchandise intelligence |
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Products, Channels, Customers Profitability |
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Promotions analysis
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Click for Examples 
