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Optimizing marketing investments is no longer a function of just the marketing
department. Marketing analysis today impacts multiple departments and functional
areas. For example:
- Sales with CRM and Sales Management capabilities
- Operations with Total Quality Management and Customer Satisfaction
- IT with customer databases and data analysis
- Finance with customers, products and channels profitability
With so many ways to market and so many people involved, marketing effectiveness
is a major issue to manage in driving corporate performance.
BOARD provides everything your enterprise needs to deliver better insights into
marketing performance and to streamline marketing processes. With BOARD, you can
bring together all your internal and external marketing data sources, delivering
applications that answer your specific business questions in the quickest and
easiest way.
The integrated toolkit approach provides a single platform for transforming your
raw data into actionable information, delivering global access to drive
performance and collaboration across the marketing, sales, service, and finance
divisions.
Marketing applications implemented with BOARD include:
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Analytic CRM |
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Brand performance |
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Cross-selling analysis |
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Loyalty cards management |
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Loyalty and Retention monitoring |
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Merchandise intelligence |
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Products, Channels, Customers Profitability |
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Promotions analysis |
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